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General Sales Manager

companySinclair Broadcast Group
locationTallahassee, FL, USA
PublishedPublished: 9/19/2024
Full Time

Job Description

WTWC/WTXL/WBXT is looking for a strong General Sales Manager to help guide our sales efforts. This position requires an individual who possesses strong leadership skills who can direct a local sales team in selling new business and creating revenue streams through a multi-screen integrated approach. The candidate must have a successful track record in sales management, staff recruitment and developmental skills as well as strong leadership capabilities.

In this position you will:

  • Develop a high performing sales team that meets or exceeds revenue goals by driving client results through creative marketing solutions.
  • Develop sales strategies, plans and alignment in support of revenue goals.
  • Achieve client results, satisfaction and retention.
  • Effectively manage sales operations including inventory, OSI, SELL, Cognos and others as determined by the General Manager.
  • Achieve strong performance of Local, Regional and National accounts.
  • Manage and control sales revenue by developing strong relationships with local clients
  • Other responsibilities as assigned.

Requirements:

  • 3-5 years' experience in TV sales management
  • Hands on TV advertising sales and operational background is a must
  • Ability to meet revenue budgets via digital interactive and other approaches
  • Strong and positive leadership skills
  • Highly skilled leader, negotiator and motivator
  • Excellent written and oral communication skills
  • Proficiency using Word, Excel, PowerPoint, and OSI is preferred
  • Must have a valid driver's license and a good driving record

Additional responsibilities will include:

  • Exceeding revenue goals
  • Forecasting, Inventory Control and Pricing
  • Sales Promotion
  • Development of non-traditional revenue sources, as well as new media and strategic planning
  • Excellent inventory management is essential
  • Knowledge of Nielsen and Comscore ratings services, and familiarity with OSI a plus!

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Required skills

  • Sports Coaching
  • New Business
  • Strategic Planning
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