Job Description
WPGH is seeking a Digital Sales Coordinator who will ensure all digital objectives, including internet and mobile, meet or exceed company revenue growth goals. This person will become an expert in Sinclair's digital capabilities and be able to enter, maintain, and report on digital campaigns solutions to station marketing consultants and Sales Management.
Not every day will look the same, however, the main responsibilities of our Digital Sales Coordinator will include the below responsibilities:
- Research and gather information on new technology and how the station can utilize to advance digital platforms
- Keep abreast of digital platforms and initiatives for the station to develop a competitive advantage
- Maintain a high level of communication with all station personnel you interact with
- Maintain a high level of communication with all station management as needed
- Maintain a high level of communication with sales team to inform of status of campaigns for clients including feedback that might help grow existing business
- Assist with the launch of digital campaigns
- Raise ideas to the sales and management team for digital platforms and initiatives
- Enter, review and approve digital orders as necessary
- Assist in training all sales personnel and content producers on a regular basis on all digital platforms
- Attend and participate in meetings and conference calls on digital platforms as needed
- Inform sales team of ongoing digital programs
- Partner with Corporate on acquiring elements that are associated with sales efforts
- Monitor all digital campaigns to ensure full delivery of strategy and communicate with DSM on pacing and results
- Maintain current relationships with clients
- May attend sales calls with sales team and/or management team as needed
What skills do you need to be successful in our role?
- Working knowledge of new media, digital interactive initiatives, social media and content
- Requires a highly professional communication skillset, including excellent grammar, copywriting, spelling accuracy, and excellent phone & conversation skills
- Hands on experience developing new business as a skilled negotiator and motivator, a proven track record of digital success
- Passion for leading and contributing to a sales team with a positive mindset
- Effective relationship building, customer service, communication and negotiation skills
- Strong understanding of the changing landscape of integrated marketing
- Must be able to maintain composure in stressful situations, and be proficient in finding solutions and diffusing angry or upset customers
- Must have strong listening skills, and be empathetic and able to effectively relate to clients
- Understanding of digital analytics and reporting tools is a plus
- Highly proficient in Microsoft office products, including Power Point
- College degree preferred
- Broadcast or television management experience is a plus
- Valid driver's license with clean driving record required
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.