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Regional Automotive Sales Manager

companySinclair Broadcast Group
locationBoise, ID, USA
PublishedPublished: 3/6/2024

Job Description

Drive Auto is looking for an experienced regional sales manager with deep expertise in the operations and digital marketing needs of the automotive industry. Experience with selling advertising or marketing to local Tier 3 dealerships is needed, and experience with regional Tier 2 associations is beneficial. Existing contacts within the auto industry are highly desired. We are looking for closers with a proven record of developing business in the category, creating strategic business plans, experience working with matrixed teams, extensive digital marketing skills, and accurately forecasting revenue. The winning candidate will design and implement revenue growth strategies for assigned markets, as well as monetize opportunities outside of the local sales offices. Creating solid partnerships both internally and externally are keys to success in this position. This position is a remote role and based in either Mountain or Pacific time zones.

Specific Duties Include:

  • Create business strategy and annual plan that supports strategic goals and initiatives
  • Develop relationships with internal stakeholders, existing clients, and automotive prospects within assigned markets
  • Maintain consistent presence within assigned markets, and act as a player/coach with in-person and webinar sales presentations with dealership decision makers
  • Create custom tailored solutions for clients based on business needs, using existing company capabilities
  • Generate profitable revenue growth via new business, account retention, and upsell efforts
  • Collaborate with team members to ensure sales and service excellence for all key accounts
  • Regularly supply a sales outlook and revenue forecast
  • Overnight travel within assigned markets, up to 50%
  • Perform other related duties as assigned

Desired Skills/Experience:

  • Experience and success communicating and working directly with large automotive dealer groups on identifying and achieving their business goals
  • Experience managing a large, multi-state territory
  • Proven track record of developing and managing people and sales processes in a matrixed organization.
  • Demonstrated success building and maintaining top-tier customer relationships
  • Experience consulting on holistic and technology-driven automotive advertising and marketing strategies, considering all layers of the automotive ecosystem (tier 1, tier 2, and tier 3)
  • Experience in various digital marketing tactics, especially with OTT/CTV, social media marketing, and paid search
  • Extreme attention to detail, impeccable communication skills, and comfort with data-driven story telling
  • Proficient in the use of office software, with Microsoft Teams experience preferred. Excel skills are required.
  • IHS Polk data experience (or similar) is a plus
  • Digital marketing certifications are a plus (Google Ads, Google Analytics, Facebook marketing, etc.)
  • Experience working within an automotive dealership is a plus


  • Required 5+ years of automotive industry experience, with a focus on local dealerships is preferred (automotive references required)
  • Required 4+ years of experience in digital media/marketing
  • Previous sales management experience is required

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

The base compensation range for this role is $145,000 to $150,000. This position is also eligible to earn an annual bonus which is based on the sales the employee closes that meet the definition of earned. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Required skills

  • Revenue Generation
  • New Business
  • Sales Management
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