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Marketing Associate

companySinclair Broadcast Group
locationBirmingham, AL, USA
PublishedPublished: 6/13/2024
Full Time

Job Description

WBMA/WABM/WTTO is seeking to fill a Marketing Associate-Sales Promotion position. This position will serve as a dedicated coordinator for sales promotions, marketing partnerships and client campaigns working across all areas of our business including news, sales and creative services - connecting the dots to bring partnerships and promotions to life. Do you love events? Are you a master at detail? Do you thrive in a fast moving entertainment environment? Can you collaborate and communicate with just about anyone? We help grow the most talented people in media. You have the opportunity to work with a team filled with spirit, passion and imagination.

Responsibilities include:

  • Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth
  • Provide world-class promotional and administrative support to the MCs and Management and cross department key-stakeholders in creating and executing station and client promotions and events.
  • Serve as point of contact for Friday Night Rivals (High School Sports program) to area high schools, MC's Management, cross-departments and clients
  • Work as liaison between outside vendors and our business in fulfilling sales promotions including Friday Night Rivals and other station initiatives.
  • Develop client-specific sales promotion solutions and associated sales collateral based on client's needs and market opportunity
  • Serve as secondary support to the sales team for order entry, traffic, billing and fulfillment
  • Project manage creative process and campaign execution for TV and digital solutions and associated sales collateral based on client's needs and market opportunity.
  • Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable

Key Attributes and Qualifications:

  • Passion and enthusiasm for playing a supporting role, and contributing to team success
  • Ability to communicate effectively with peers, supervisors, and colleagues
  • Intense attention to detail
  • Willingness to work outside of normal business hours including nights and weekends
  • Effectively negotiate and influence with, or without authority
  • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
  • Strong evidence of listening skills, verbal communication, and professional writing style
  • Engaged as a continuous learner with evidence of striving to be a high performer in role
  • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
  • Technologically savvy with ability to use multiple internet and software platforms to perform duties
  • Understanding of digital reporting and analytic metrics
  • Events, promotions, marketing or advertising experience a plus
  • Microsoft Excel, Project PowerPoint, Word, and Outlook

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair, Inc., a diversified media company dedicated to connecting people with content everywhere! Sinclair has consistently led the broadcast industry since inception. Sinclair owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Required skills

  • Project Management Experience
  • Customer Service
  • MS Project
  • Sales Promotion
  • Digital Imaging
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