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Director of Sales

companySinclair Broadcast Group
locationWest Palm Beach, FL, USA
PublishedPublished: 6/7/2024
Full Time

Job Description

The Director of Sales is a senior level leader who will report to the station's Vice President & General Manager and who will be responsible for all sales related revenue streams for our station in West Palm Beach, Florida - WPEC CBS12, WTVX CW34, and WTCN MY15. This position requires an individual who possesses strong leadership skills who can direct a sales management team in managing and creating revenue streams through a multi-screen integrated approach. The candidate must have a successful track record in sales management, staff recruitment and developmental skills as well as excellent leadership capabilities.

In this position you will:

Develop a high performing sales team that meets or exceeds revenue goals by driving client results through creative marketing solutions including continued recruitment, training, and retention of staff.

  • Develop sales strategies, plans and alignment in support of revenue goals.
  • Achieve client results, satisfaction and retention.
  • Effectively manage sales operations including inventory, OSI, SELL, Cognos.
  • Ability to 'bundle' linear TV and Digital assets for our customers.
  • Develop close relationships with clients alongside Marketing Consultants
  • Achieve/exceed budgeted financial goals and grow the station's revenue share, with a holistic approach to finding revenue outside of the traditional areas.
  • Have an ability to recruit and retain the best talent available
  • Train, manage, and motivate all sales personnel and sales management to perform at the highest level
  • Lead sales promotions and develop non-traditional revenue sources
  • Manage and control sales revenue by pricing our products competitively
  • Work with the promotions department to create station initiatives that form partnerships in the community and generate revenue
  • Prepares revenue budgets and manages department expenses
  • Prepare weekly sales forecasts
  • Other duties as assigned

Additional responsibilities will include forecasting, political and FCC responsibilities. Excellent inventory management is essential, and familiarity with OSI and Strata a plus!


  • 7-10 years' experience in TV sales management
  • Hands on TV advertising sales and operational background is a must
  • Degree in a related field preferred
  • Strong understanding of Digital platform and Digital assets.
  • Ability to meet revenue budgets via digital interactive and other approaches
  • Positive leadership skills
  • Highly skilled leader, negotiator and motivator
  • Excellent written and oral communication skills
  • Proficiency using Word, Excel, PowerPoint
  • Familiarity with OSI, SELL, and Cognos preferred
  • Must have a valid driver's license and a good driving record

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair, Inc., a diversified media company dedicated to connecting people with content everywhere! Sinclair has consistently led the broadcast industry since inception. Sinclair owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Required skills

  • Sales Management
  • Budget Management
  • Supervising Employees
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