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Digital Account Manager

companySinclair Broadcast Group
locationCockeysville, MD, USA
PublishedPublished: 4/26/2024
Work From Home

Job Description

Compulse, the creative agency arm of Sinclair Broadcast Group, is looking for a Digital Account Manager to efficiently lead the day-to-day management of client accounts. This person is responsible for owning and maintaining positive client relationships while growing current accounts and meeting goals for complex clients. This candidate must be proactive, a multitasker, positive and solution driven. They must have a digital background and be able to thrive in a fast-paced, team environment.

Responsibilities include:

  • Management of the day-to-day optimization of campaigns such as OTT, search engine marketing, social media marketing, and programmatic. Experience placing programmatic campaigns in a demand side platform preferred, but not required. Experience placing campaigns for Facebook, YouTube or Search is a plus.
  • Must be able to manage a client relationship while working alongside a sales team
  • Must be proactive in researching and analyzing a client's digital landscape, identifying new opportunities and presenting those ideas to clients and sales teams
  • Take ownership of client needs and requests ensuring all campaign requirements are executed in a timely manner and set up correctly
  • Work with the agency's digital sales management team to build retention plans and prevent client churn, and work proactively to retain lapsing accounts
  • Will be responsible for post-campaign analysis and reporting and must be able to deliver those results to clients
  • Must become an expert on the agency's digital offerings and developing and understanding media plans
  • Will work with the agency's vendor partners to ensure accurate and timely execution of campaigns
  • Must be comfortable training clients and/or sales reps on digital products
  • Must be able to lead client meetings around campaign status and marketing plans
  • Must be able to work efficiently within the company's software applications
  • Must be comfortable participating and engaging on camera for company/team/client meetings
  • Must be able to proactively stay up to date on digital knowledge
  • Must be able to collaborate and at times train other members of the team as needed
  • Must be a team player
  • Other agency duties as assigned

Qualifications:

  • 5 years-experience at a digital marketing agency or publisher
  • 2 years-experience in senior level client relationships
  • 2 years-experience in search engine marketing
  • Experience working with a demand side platform is highly preferred
  • Strong acumen for technical account problem solving - including analytic, troubleshooting, and general problem-solving abilities is recommended
  • Bachelor's Degree required
  • Must have advanced knowledge of digital marketing products including outreach, social, search and OTT
  • Experience with Google Analytics and the ability to read and interpret them for clients
  • Must be proficient in Microsoft Office products
  • Must be able to work remotely and time manage efficiently and independently
  • Must be available by phone, email, IM and video calls
  • Must be organized, and excel at multi-tasking
  • Must be comfortable managing multiple campaigns simultaneously
  • Strong written and oral communication skills
  • Must be solutions oriented and take a proactive approach in implementing them

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Required skills

  • Marketing Plans
  • Customer Relations
  • Management Skills
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